EDUCATION

Cosmoprof North America puts relevant intelligence at your fingertips so that you can easily make informed decisions to positively impact your business.

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What Women Want From Naturals

  • Date: Sunday, July 9, 2017 | Time: 11:00am – 12:30pm
  • PBA Member Price: $50 until June 9 | $60 beginning June 10
  • Non-Member Price: $65 until June 9 | $75 beginning June 10

Green beauty is quickly becoming one of the hottest product categories and the cosmetics industry is delivering! There are a multitude of stores and brands trying to provide solutions to a more discerning, health-conscious and fickle clientele—people who are asking tough questions, expect transparent answers, and know they have lots of choices. What are the opportunities retailers and brands see in this growing market segment and what does the market data say? Are you keeping your message fresh and green? Are you safe from regulatory wrath?

MODERATOR

Mary Bemis
Founder & Editorial Director
Insider’s Guide to Spas

Sarah Jindal
SR Innovation & Insights Analyst
Mintel

Romain Gaillard
Founder
The Detox Market

Ronie Schmelz
Counsel
Tucker Ellis LLP

Kiran Stordalen
Co-Owner
Intelligent Nutrients

Ethical Consumerism: Connecting the Dots

  • Date: Sunday, July 9, 2017 | Time: 12:30pm – 2:00pm
  • PBA Member Price: $80 until June 9 | $90 beginning June 10
  • Non-Member Price: $95 until June 9 | $105 beginning June 10

We all know that the coveted Millennials want products that are perceived as safe for themselves and the environment. But do you actually know what sets the boundaries of their comfort zone? Do you understand what makes them not just feel safe enough to make an investment—but to identify with your brand? Do you know which symbols and certifications help—and which confuse the consumer? Do you know how to influence the influencers and media on a regular basis? Find out how to keep ahead of the buzzwords to create and market the right products and communication strategies to win consumers and sales.

MODERATOR

Mary Bemis
Founder & Editorial Director
Insider’s Guide to Spas

Jean Godfrey June
Beauty Director
GOOP

Liliana S George
President
Pure Beauty Concepts

Indie Lee
Founder
Indie Lee