Cosmoprof North America puts relevant intelligence at your fingertips so that you can easily make informed decisions to positively impact your business.
The Right Funding Formula: The End Game Is Defined by the First Steps Made
You have the next million-dollar idea!!! What is next? Your choices at this key junction and starting point are crucial to your future payout. Do you borrow from friends and family? Do you seek an outside angel investor? Or do you tap into your own savings and credit? What are the realities of each of these options? How do you know what is right and most advantageous? Insights into first hand experiences of successful self-funded entrepreneurs and investors will be shared in the ‘must’ see session for new entrepreneurs.
President and CEO
Dr. Robb Akridge
Chief Financial Officer
Mary Kay Inc.
Main Post Partners
Unlocking the Kingdom of Success
Multicultural beauty is sizzling hot with small and large players looking to enter the arena. The language, positioning, creative branding, formulation and communication strategy are important keys to achieving success. When looking at this evolving market space, what is the definition of ‘success’ in the multicultural market segment? How is the evolution of the multicultural beauty forcing brands to become more inclusive speaking about ‘problem-solution’ rather than ‘color? As the multicultural category is being redefined, how is it being repositioned in the overall beauty category assortment? What are the key insights to help you leverage in this developing market segment?
Founder & CEO
Founder & CEO
Founder & CEO
Walker & Company Brands
Challengers & Icons
Challengers pave the way and icons become loved forever – but not without inspired leaders and innovators who pioneer change with vision, fearlessness, risk, creativity and an instinctive desire to succeed. Sophie Maxwell, Pearlfisher Futures Director, will host a Q&A interview to find out how non-traditional outside thinking.
Dr. Robb Akridge
Scaling Your Business With Style
So you have a great idea? And it works! It’s connecting you with the right audience in the right way. It generates financial success and lots of growth. The only problem is that there’s so much to do with only 24 hours in one day. This is your baby and you have conceived it! But now you must let it go if you want it to grow into a healthy thriving business. How do you do that? What are the tell-tale signs that it is time to let go? Do you have a roadmap to growth so the right strategy is adopted at the right stage? Avoid the ‘growing pains’ stage so you can find the bliss phase! Hear key insights form leading entrepreneurs and retailers who experienced these phases first hand and can shed million dollar insights.
Vice President of Content
Philosophy, Fragrance, & Hair Care Buyer
First Aid Beauty
Ashley Van Dyke
Founder & Creative Director
Fundamentals of Entrepreneurial Mindset Q&A: Divide & Conquer [*lunch included]
When running a business the fundamentals change dramatically from the inception start-up phase to that of the full growth ‘all engines on’ running mode. The founding entrepreneur has the vision for what the product should be and how it should be developed and brought to market, but does (s)he have the CEO mindset to run the operation pragmatically and strategically? What and how one chooses to allocate energy and resources on, can determine the survival or failure of a company. When is it the right time to delegate and turn over the reins to a C+ executive? This fun interactive Q&A featuring a leading C+ executive and a seasoned entrepreneur is a must for all founding entrepreneurs.
The Healthy Entrepreneur
Become Your Own Best Brand Ambassador
In today’s ‘mile-a-minute’ world, making every second count can mean the difference between closing the sale and missing it completely. You have mere seconds to grab someone’s attention. You’ve invested countless hours and dollars into your brand, but if your product isn’t presented correctly, it won’t succeed. In fact, some of the best brands don’t make it because they lack a focused message and a compelling call to action.
As owner or brand ambassador, understand what key elements you must be able to articulate concisely to grab attention of buyers. Discover “power words” to relay your unique point of difference and to connect with the audience – be it a buyer, a consumer or press. Our expert has help trained over 200 of today’s most prestige & successful brands. She will share breakthrough strategies that have been proven in the real world and featured on NBC’s Dateline, ABC’s Good Morning America and The Today Show.
TRUHAIR Founder & CCO
The Beauty Spy
Sales Office US, Canada, Mexico: PBA - Scottsdale, AZ - USA - ph. +1.480.281.0424 - fax +1.480.905.0708 - email@example.com | Sales Office Europe, Africa, Middle East, Asia and South America: BolognaFiere spa - Bologna - Italy - firstname.lastname@example.org - for info: ph. +39.02.796.420 - fax +39.02.795.036 - email@example.com | Marketing and Promotion: BolognaFiere Cosmoprof S.p.a. - Milan - Italy - ph. +39.02.796.420 - fax +39.02.795.036 - firstname.lastname@example.org
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