EDUCATION

Cosmoprof North America puts relevant intelligence at your fingertips so that you can easily make informed decisions to positively impact your business.

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Influencers & Social Media: Transforming Professional Beauty Business

  • Date: Sunday, July 9, 2017 | Time: 11:00am – 12:30pm
  • PBA Member Price: $60
  • Non-Member Price: $75
  • Location: Reef A

With the advent of social influence, traditional professional beauty marketing is being turned on its head as thousands of socially savvy stylists utilize social media to engage their growing audiences of followers – while brands tap into this new channel to promote and sell in new ways. This growing, global shift in how we communicate is not only changing how professionals consume information; it’s also allowing new beauty start–ups to circumvent the old school traditions by connecting directly with their potential clients – salons and stylists– while simultaneously communicating -and building their brands -with consumers. Hear from 3 leading brand executives along with 3 leading influencers to gain insights into what these changing dynamics mean to the distributors, manufactures and professionals alike.

MODERATOR

Gordon Miller
Publisher & VP, Integrated Media
American Salon Magazine

Mike Brady
CEO
Brazilian Professionals

Jen Wilder
Group Vice President of Marketing, e-commerce and Events
Beauty Systems Group

Alfredo Lewis
Global Director of Education
Brazilian Professionals

Larisa Love
Owner
Larisa Love Salon

Alexis Thurston
Co-Founder & Vice President
Pulp Riot

David Thurston
Co-Founder & CEO
Pulp Riot

Selling in China: Navigate through the Requirements for Market Entry

  • Date: Monday, July 10, 2017 | Time: 9:30am – 10:30am
  • PBA Member Price: Complimentary
  • Non-Member Price: Complimentary
  • Location: Reef C

China is the largest ecommerce market in the world. Online retail sales in China reached over 680 billion USD in 2016. What is behind this rapid growth? How is the beauty category faring in this arena? What are the regulations and requirements for selling beauty products in China? What is cross-border ecommerce green channel? Is it a good fit for your company? To answer these questions, Cosmoprof North America is pleased to welcome Tony Shan from VIP.com, one of the leading online B2C retail platforms in China. Listed on the New York Stock Exchange in 2012, VIP.com has over 300 million registered users, $8.2 billion USD revenue in 2016 and is working with more than 18,000 global brands. Tony Shan is Head of the New York office at VIP.com covering the Americas region. Prior to joining VIP.com, he had experiences at Amazon, Coach, and Macy’s.

Tony Shan
Senior Business Development & Merchandising Manager and Head of New York office
VIP.com

Beauty+Tech=A Beautiful Marriage

  • Date: Monday, July 10, 2017 | Time: 11:00am – 12:30pm
  • PBA Member Price: $60
  • Non-Member Price: $75
  • Location: Reef B

Technology has stepped in to feed women’s quests to find the newest products to make them look their best and aid on the ‘discovery’ process. With just one click, makeovers are now possible, product recommendations are instant and the path to purchase is seamless in an omni-channel world where traditional brick-and-mortar stores sales aided by digital technology. What is the best non-intrusive way of using technology to help move more products and connect with consumers? Traditional retailers have been at the forefront of fusing technology into the store shopping experience and carry digital tools into the store environment. Pure online players have curated their online store with products that are most sought-after and used the social channels to groom a loyal following. What can you do as an up-and coming brand to learn from their success?

MODERATOR

Faye Brookman
Critical Mass Reporter
Women’s Wear Daily

Kelly Alexandre
Senior Analyst in Kline’s Consumer Products Practice
Kline

Andy Howell
Founder & CEO
Match Co.

Parham Aarabi Ph.D.
Founder & CEO
ModiFace

Best Practices and Tips to Get on QVC

  • Date: Tuesday, July 11, 2017 | Time: 9:00am – 9:30am
  • PBA Member Price: Complimentary
  • Non-Member Price: Complimentary
  • Location: Reef C

QVC, an omnichannel retail experience, offers exciting brands and unique, relevant products to customers around the country. Their television network delivers entertainment shopping to over 300 million homes, inviting customers from seven countries to shop anytime, anywhere. In this session, QVC will discuss how to successfully launch your brand on their platform using the holy grail of video retail: proven product, engaging personality, and a compelling story.

Ellen Lennon
Director, Beauty Merchandising
QVC

Exporting to the Americas: Spotlight on Canada, Colombia and Mexico

  • Date: Tuesday, July 11, 2017 | Time: 12:00pm – 1:30pm
  • PBA Member Price: $60
  • Non-Member Price: $75
  • Location: Reef B

The US market continues to grow and remains one of the most important cosmetics market in the world. However your business must diversify and expand distribution. Within the Americas, there are solid business opportunities in Canada, Mexico and Colombia – all experiencing cosmetic sales growth. What are the steps of entering those markets, what are the opportunities in each country and how quickly can you realistically do business there? This hands-on seminar will give you the answers and a practical tutorial on how to develop distribution in those countries.

MODERATOR

Pam Busiek
President & CEO
ICMAD

Juan Carlos Castro
Executive Director of the Chamber of Cosmetics & Personal Care Products
ANDI

Richard Parcles
Assistant Director, Regulatory Affairs
CCTFA

Columba Grisel Hernández Ruíz
Regulatory Affairs Manager
CANIPEC

Visual Merchandising and Displays 101: What you need to know to take your Brand to Retail

  • Date: Sunday, July 9, 2017 | Time: 9:00am – 10:00am
  • Location: Reef C

Learn the language of visual merchandising for testers and open sell environments by reviewing the creative design process utilized by leading beauty manufacturers and retailers. Core principles apply: from a review of the goals and objectives, to the product and its positioning – so that the brand message and its point of difference stands out. Case studies and best practices that help establish your visual language, attract customers and satisfy retailers alike will be shared.

Ellen L. Friedman
Executive Vice President
RPG

Successful Tactics for Meeting Your Sales Goals

  • Date: Sunday, July 9, 2017 | Time: 4:00pm – 5:00pm
  • Location: Reef C

Securing in-store real estate is difficult yet making sure you keep and grow your space is even harder. There’s never been a set formula that guarantees success, but there are a series of tactics that when implemented strategically can lead to sales. Find out what these ‘tactics’ are and how you can roll them out immediately to positively impact your gross revenue.

Dina Cianchetti
President
Missing Ingredient

Distributor Workshop

  • Date: Monday, July 10, 2017 | Time: 8:30am – 9:30am
  • PBA Member Price: $60
  • Non-Member Price: $75
  • Location: Reef E

The rise of technologies has created a burning platform: disrupt or be disrupted. Innovation, data inundation, and the blurred lines of product flow and the consumer/producer relationship are redefining our notions of the traditional supply chain and challenging us to work smarter, creating value for the customer, the supply chain – and for our business.

Dr. Thomas Kull
Associate Professor of Supply Chain Management
Arizona State University