EDUCATION

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What Women Want From Naturals

  • Date: Sunday, July 9, 2017 | Time: 11:00am – 12:30pm
  • PBA Member Price: $50 until June 9 | $60 beginning June 10
  • Non-Member Price: $65 until June 9 | $75 beginning June 10

Green beauty is quickly becoming one of the hottest product categories and the cosmetics industry is delivering! There are a multitude of stores and brands trying to provide solutions to a more discerning, health-conscious and fickle clientele—people who are asking tough questions, expect transparent answers, and know they have lots of choices. What are the opportunities retailers and brands see in this growing market segment and what does the market data say? Are you keeping your message fresh and green? Are you safe from regulatory wrath?

MODERATOR

Mary Bemis
Founder & Editorial Director
Insider’s Guide to Spas

Sarah Jindal
SR Innovation & Insights Analyst
Mintel

Romain Gaillard
Founder
The Detox Market

Ronie Schmelz
Counsel
Tucker Ellis LLP

Kiran Stordalen
Co-Owner
Intelligent Nutrients

Ethical Consumerism: Connecting the Dots

  • Date: Sunday, July 9, 2017 | Time: 12:30pm – 2:00pm
  • PBA Member Price: $80 until June 9 | $90 beginning June 10
  • Non-Member Price: $95 until June 9 | $105 beginning June 10

We all know that the coveted Millennials want products that are perceived as safe for themselves and the environment. But do you actually know what sets the boundaries of their comfort zone? Do you understand what makes them not just feel safe enough to make an investment—but to identify with your brand? Do you know which symbols and certifications help—and which confuse the consumer? Do you know how to influence the influencers and media on a regular basis? Find out how to keep ahead of the buzzwords to create and market the right products and communication strategies to win consumers and sales.

MODERATOR

Mary Bemis
Founder & Editorial Director
Insider’s Guide to Spas

Jean Godfrey June
Beauty Director
GOOP

Liliana S George
President
Pure Beauty Concepts

Indie Lee
Founder
Indie Lee

CAPSTONE RESEARCH: The Future of Brands

  • Date: Sunday, July 9, 2017 | Time: 1:00pm – 2:30pm
  • PBA Member Price: $50 until June 9 | $60 beginning June 10
  • Non-Member Price: $65 until June 9 | $75 beginning June 10

Consumers are living in a world of extremes, with constant change, endless points of discovery, and driven by the proliferation of the internet of things. With access to infinite information, consumers are striving to find their sense of selves while overwhelmed by choice, yet at the same time, seeking community and connection. The introduction of smaller brands and new distribution models has empowered the consumer to purchase products that fit their individual brand at the touch of a button. From “mega” brands to “indie” brands, from brick-and-mortar to online only, from influencer to media outlet, consumers are discovering, researching and purchasing products differently. This session will re-examine the relationship between brands, retailers, and consumers in order to understand ad predict the significance of brands to consumers in the future.

MODERATOR

Stephan Kanlian
Professor and Chair, CFMM Master’s Program
Fashion Institute of Technology

Grace Gordon
Global Marketing Manager
Estee Lauder

Morgan Hagney
Senior Marketing Manager
L’Oreal Paris

Nicolas Vissat
Marketing Director
Haircolor Category, Matrix

Beauty+Tech=A Beautiful Marriage

  • Date: Monday, July 10, 2017 | Time: 11:00am – 12:30pm
  • PBA Member Price: $50 until June 9 | $60 beginning June 10
  • Non-Member Price: $65 until June 9 | $75 beginning June 10

Technology has stepped in to feed women’s quests to find the newest products to make them look their best and aid on the ‘discovery’ process. With just one click, makeovers are now possible, product recommendations are instant and the path to purchase is seamless in an omni-channel world where traditional brick-and-mortar stores sales aided by digital technology. What is the best non-intrusive way of using technology to help move more products and connect with consumers? Traditional retailers have been at the forefront of fusing technology into the store shopping experience and carry digital tools into the store environment. Pure online players have curated their online store with products that are most sought-after and used the social channels to groom a loyal following. What can you do as an up-and coming brand to learn from their success?

MODERATOR

Faye Brookman
Critical Mass Reporter
Women’s Wear Daily

Andy Howell
Founder & CEO
Match Co.

Karen Doskow
Industry Manager
Kline’s Consumer Products Practice

Parham Aarabi Ph.D.
Founder & CEO
ModiFace

Whimsical Packaging in an Omni-Channel World: Connecting with Millennial Consumers

  • Date: Monday, July 10, 2017 | Time: 11:00am – 12:30pm
  • PBA Member Price: $50 until June 9 | $60 beginning June 10
  • Non-Member Price: $65 until June 9 | $75 beginning June 10

The digital age has truly delivered the ‘world at our fingertips.’ However, how does one stand out in a crowded omni-channel world and connect with the ever powerful millennial consumers? Many brands are successfully breaking through with whimsical packaging. These fun and memorable designs resonate because they challenge the norm and successfully differentiate themselves from the proverbial pack. Learn the do’s and don’ts from this panel of experts and find out how brands have leveraged their whimsical designs across multiple platforms to achieve greater brand awareness and success.

MODERATOR

Jamie Matusow
Editor
Beauty Packaging Magazine

Ian Ginsberg
President
C.O. Bigelow

Natalie Mackey
Co-Founder, CEO
Winky Lux

Sophie Maxwell
Futures Director
Pearlfisher

Challengers & Icons

  • Date: Monday, July 10, 2017 | Time: 1:00pm – 1:30pm
  • PBA Member Price: $25
  • Non-Member Price: $35

Challengers pave the way and icons become loved forever – but not without inspired leaders and innovators who pioneer change with vision, fearlessness, risk, creativity and an instinctive desire to succeed. Sophie Maxwell, Pearlfisher Futures Director, will host a Q&A interview to find out how non-traditional outside thinking.

Dr. Robb Akridge
Co-Founder and VP of Clinical Affairs
Clarisonic

Creating Packaging for an Omni-Channel World

  • Date: Monday, July 10, 2017 | Time: 1:30pm – 2:00pm
  • PBA Member Price: $25
  • Non-Member Price: $35

An omni-channel approach to creative is driven by consumers’ needs and behaviors. Our objective is to enhance consumer experiences while also ensuring a cohesive delivery of what is expected from your brand in each channel. Before the design process begins, it is critical to understand consumers’ needs, and the role each channel plays in the discovery and buying cycle. When properly documented, these objective goals and criteria add critical structure to the creative process. During this discussion we’ll touch on several perspectives that should be considered, and how to gather and document these considerations for your creative team. We’ll also talk about the role that packaging has in e-commence and social media.

Sheri L Koetting
Co-Founder & Chief Strategist
MSLK Consulting

Product Innovation Leading to New Market Categories

  • Date: Monday, July 10, 2017 | Time: 3:00pm – 3:30pm
  • PBA Member Price: $25
  • Non-Member Price: $35

As editor-in-chief of Brand Experience and the former editor-in-chief of Package Design magazine, Linda Casey, along with her editorial team, has covered some of the most effective branding and marketing campaigns for consumer packaged goods companies. In this session, audience members will not only learn of current design trends for consumer-facing brands but also discover how those designs build amazing experiences that earn loyal brand fans.

Linda Casey
Editor-in-Chief
Brand Experience Magazine (BXP)

Look Into the Future: What Do You See?

  • Date: Monday, July 10, 2017 | Time: 4:00pm – 5:30pm
  • PBA Member Price: $50 until June 9 | $60 beginning June 10
  • Non-Member Price: $65 until June 9 | $75 beginning June 10

Start-up ‘it’ brands follow one of the following paths to achieve success: 1) feature a unique buzzworthy ingredient; 2) have a deep understanding of consumer psyche and ability to connect or 3) use data mining capabilities to develop the right product and messaging. Be inspired and learn from our leading panel of experts from the fields of ingredients, consumer behavior analysts and augmented reality AR. This session will provide you with the insights to help you craft a successful product development and marketing strategy to win the hearts of consumers and unlock their wallets.

MODERATOR

Simon Pitman
Senior Editor
Cosmetics Design

Isabelle Lacasse
Global Marketing Director
IFF|Lucas Meyer Cosmetics

Michael Nolte
Creative Director
Beautystreams

Ron Rheingold
Director of Business Development
Meitu, Inc

Disruptive Beauty

  • Date: Tuesday, July 11, 2017 | Time: 10:00am – 11:30am
  • PBA Member Price: $50 until June 9 | $60 beginning June 10
  • Non-Member Price: $65 until June 9 | $75 beginning June 10

Disruption is the new normal. A new class of innovators is deliberately breaking tradition by leveraging direct-to-consumer channels, AI, mobile and analytical technology, data and more to create new beauty paradigms. Learn about the underlying consumer and technology trends driving the latest market innovations, as well as their future implications, directly from today’s groundbreakers.

MODERATOR

Jeb Gleason-Allured
Editor in Chief
Global Cosmetic Industry Magazine

Amy Errett
CEO
Madison Reed

Yarden Horwitz
Trendspotting Lead
Google

Flynn Matthews
Principal Industry Analyst, Global Beauty
Google

Simon Shen
CEO
HiMirror

The Virtual Experience Economy

  • Date: Tuesday, July 11, 2017 | Time: 10:00am – 11:30am
  • PBA Member Price: $50 until June 9 | $60 beginning June 10
  • Non-Member Price: $65 until June 9 | $75 beginning June 10

There is tremendous power in creating an instantaneous connection with consumers in today’s fragmented media environment, particularly within social media. In a world where the social ‘currency’ is creative photography, how do you get the best visuals in your feed ‘bank’? Visuals are key to online marketing so what are the top 3 things to remember when creating images? Experience sharing is fast becoming the most engaging way of getting online ‘love’ and likes. So, how can you create ‘how to’ tutorials and experiences that are relatable and therefore shareable to lead to online sales?

MODERATOR

Kendra Bracken-Ferguson
Founder
The BrainTrust

Conor Begley
Co-founder and President
Tribe Dynamics

Andrea Derricks
Manager, Digital Insight & Innovation
Unilever

Carrie Matuga
Vice President, Digital
Too Faced

Skin Care Lifestyles: Key Consumer Movements Impacting Brands & Products

  • Date: Tuesday, July 11, 2017 | Time: 1:30pm – 2:00pm
  • PBA Member Price: Complimentary
  • Non-Member Price: Complimentary

Today’s consumers are well-informed and want products that respond to their lifestyles. Discover the key trends and movements that are influencing skin care brands and product innovations

Michael Nolte
Creative Director
Beautystreams

Visual Merchandising and Displays 101: What you need to know to take your Brand to Retail

  • Date: Sunday, July 9, 2017 | Time: 9:00am – 10:00am
  • PBA Member Price: $80 until June 9 | $90 beginning June 10
  • Non-Member Price: $110 until June 9 | $130 beginning June 10

Learn the language of visual merchandising for testers and open sell environments by reviewing the creative design process utilized by leading beauty manufacturers and retailers. Core principles apply: from a review of the goals and objectives, to the product and its positioning – so that the brand message and its point of difference stands out. Case studies and best practices that help establish your visual language, attract customers and satisfy retailers alike will be shared.

Ellen L. Friedman
Executive Vice President
RPG

Best Practices for Crafting Claims that Sell Beauty Products

  • Date: Sunday, July 9, 2017 | Time: 10:00am – 11:00am
  • PBA Member Price: $80 until June 9 | $90 beginning June 10
  • Non-Member Price: $110 until June 9 | $130 beginning June 10

2016 set a record for FDA Warning Letters issued and also brought an increase in consumer class action suits against cosmetic and skin care companies. Claim testing can bolster sell-in and sell through, but what is the best process to using claim testing to develop powerful and emotional connections with consumers? Best practices for crafting and substantiating product claims will be shared to give you solid practical insights to satisfy the consumer’s insatiable appetite for proof of efficacy.

Denise Herich
Co-Founders & Managing Partners
The Benchmarking Company

Jennifer Stansbury
Co-Founders & Managing Partners
The Benchmarking Company

Creating Your Brand’s Online Identity Through Content, Visual Storytelling and The Right Influencers

  • Date: Sunday, July 9, 2017 | Time: 11:00am – 12:00pm
  • PBA Member Price: $80 until June 9 | $90 beginning June 10
  • Non-Member Price: $110 until June 9 | $130 beginning June 10

Social media has created a dynamic channel for beauty brands to communicate with their customers 1:1 everyday, 24/7 on topics ranging from sales specials to product reviews to makeup tutorials! But while this always on stream of interaction and promotion drives awareness for your brand, it’s important that you have the right content, visual story and influencer partnerships that properly communicate who your brand is and what your brand stands for! This interactive three part session will help you create and maintain your brand’s mission and voice while being active and present on social media and provides tips and tools to help you find the right influencers for your unique brand needs.

Kendra Bracken-Ferguson
Founder
The BrainTrust

Become Your Own Best Brand Ambassador

  • Date: Sunday, July 9, 2017 | Time: 1:00pm – 2:00pm
  • PBA Member Price: $80 until June 9 | $90 beginning June 10
  • Non-Member Price: $110 until June 9 | $130 beginning June 10

In today’s ‘mile-a-minute’ world, making every second count can mean the difference between closing the sale and missing it completely. You have mere seconds to grab someone’s attention. You’ve invested countless hours and dollars into your brand, but if your product isn’t presented correctly, it won’t succeed. In fact, some of the best brands don’t make it because they lack a focused message and a compelling call to action.

As owner or brand ambassador, understand what key elements you must be able to articulate concisely to grab attention of buyers. Discover “power words” to relay your unique point of difference and to connect with the audience – be it a buyer, a consumer or press. Our expert has help trained over 200 of today’s most prestige & successful brands. She will share breakthrough strategies that have been proven in the real world and featured on NBC’s Dateline, ABC’s Good Morning America and The Today Show.

Chelsea Scott
TRUHAIR Founder & CCO
The Beauty Spy

Labeling in the Context of Social Media and Omnichannel Presence

  • Date: Sunday, July 9, 2017 | Time: 2:00pm – 3:00pm
  • PBA Member Price: $80 until June 9 | $90 beginning June 10
  • Non-Member Price: $110 until June 9 | $130 beginning June 10

Wondering how to understand and navigate the web of legalities governing cosmetic labeling? Stumped on how best to integrate social media labeling and advertising compliance as part of your overall marketing, labeling and advertising strategy? Come and learn about how cosmetic product labeling is defined within many different product contexts such as print media, third-party promotions, social media and even in-store signage. We will explore the best approaches to avoiding the common legal pitfalls when it comes to labeling and advertising beauty products. Our speaker will touch upon several key approaches to ensure that when you avail yourself of hot social marketing trends, you can successfully navigate the myriad of labeling and advertising rules enforced by the FDA, FTC and States Attorneys General.

Georgia Carole Ravitz
Esq.Partner
Arent Fox LLP

How Millennial Women Influence the Beauty Industry

  • Date: Sunday, July 9, 2017 | Time: 3:00pm – 4:00pm
  • PBA Member Price: $80 until June 9 | $90 beginning June 10
  • Non-Member Price: $110 until June 9 | $130 beginning June 10

Millennials continue to remain one of the top consumer market segments sought by marketers across different industries including beauty. One of the key trends among millennials is authenticity, especially in the beauty business. They are rejecting overly retouched images and instead are focusing more and more on the grand mission of the beauty company. Since #WomenNotObjects campaign launched in January 2016, it has been viewed over 45 million times in 175 countries. Learn more about how Millennials have influenced the beauty industry and how to keep up with them, from a world renowned ad exec and an agency who are dedicated to authentically portraying women and are raising the standards in the cosmetics industry for how brands talk to women.

Madonna Badger
Founder & Chief Creative Officer
Badger & Winters